Pulsiv Limited and Astute Electronics Ltd revealed the extension of their distribution collaboration to include the USA, Australia, and New Zealand.

Established by Managing Director Geoff Hill 35 years ago, Astute Electronics fills a vital role between broadline and independent distributors in the European supply chain. With an annual revenue surpassing £200 million, Astute has grown into a global technology solutions provider operating on five continents. Their core services encompass global sourcing, supply chain management, obsolescence management, lifetime program support, anti-counterfeit protection, and third-party logistics services.

Nigel Watts, Astute's Global Business Development Director, expressed enthusiasm about the expanded partnership, emphasizing Astute's dedication to promoting Pulsiv's disruptive power electronics technology. Nick Theodoris, Pulsiv's Director of Global Sales & Distribution, echoed this sentiment, highlighting the strategic significance of entering new markets and the mutual commitment to success shared by both companies.