Mitsubishi Electric Corporation announced the completion of its "Serendie Street Yokohama" project with opening of a co-creation area for collaborating on digital-transformation (DX) initiatives with external partners in the YOKOHAMA i-MARK PLACE building. Serendie Street Yokohama is a collaboration space that will bring together a wide range of internal and external experts, data and technologies from Japan and abroad to create unprecedented new value. The creation project was launched in April 2023 and its first location, Serendie Street YDB, opened in the Yokohama Dia Building in March 2024.

Mitsubishi Electric is transforming itself into a "Circular Digital-Engineering" company that continuously creates new value through data analysis and utilization. To accelerate this transformation, the company launched the Serendie digital platform in May 2024 to create opportunities for the convergence of devices, systems, multi-domain services, and the aggregation of resulting data and insights, which will be used to address increasingly complex challenges in society. As the first hub, Serendie Street YDB is focused on nurturing new ways of looking at and thinking about DX development and business creation, supported by the Serendie digital platform.

Some 300 Mitsubishi Electric DX-business employees, based in the YOKOHAMA i-MARK PLACE since October 2024, will use the new co-creation area for internal and external collaboration. Planned and serendipitous encounters will activate various communities and projects that combine diverse knowledge and technologies to create new value. Through co-creation activities with customers and partners, the company aims to create value-added new businesses that address challenges in society.

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